INDUSTRY
FAST FOOD
CLIENT
PANAROTTIS
YEAR
2024
SERVICE
BRAND IDENTITY
Panarottis
about.
Panarottis has been serving hearty pizzas and pastas since 1990, expanding from South Africa into Nigeria and beyond. Known for its family warmth and Italian flair, the brand needed a fresh identity to match its growth.
I reimagined the look with vibrant colors, playful typography, and brand assets inspired by Italian culture and ingredients. The result is a modern, inviting identity that keeps Panarottis’ heritage alive while sparking new excitement across Africa.
challenge.
Panarottis had a strong heritage but a tired visual identity. The logo felt dated, the color palette was flat, and the overall brand no longer captured the energy of a modern, family-first dining experience. As the brand expanded into Nigeria and other African markets, this gap became more obvious - new audiences weren’t connecting with the dull, static look.
The challenge was to strike a balance: refresh the identity without losing its Italian roots. It meant finding a way to keep the warmth and familiarity loyal customers loved, while injecting vibrancy, playfulness, and a sense of authenticity that would resonate with new markets.
result.
The rebrand gave Panarottis a bold new voice—one that feels fresh, playful, and unmistakably Italian. The updated logo, vibrant palette, and lively brand assets transformed the identity from static to dynamic, sparking curiosity and excitement across markets.
The new system not only preserved Panarottis’ heritage but also created space for growth, helping the brand connect with younger audiences while staying familiar to loyal families. Every touchpoint now feels warmer, more inviting, and better aligned with the joy of sharing pizza and pasta together.
