INDUSTRY
WEB3 | WINERY
CLIENT
VINTAGE3
LOCATION
SINGAPORE
YEAR
2023
SERVICE
BRAND IDENTITY
Vintag3
about.
Vintag3 is an innovative online platform that redefines wine collecting by infusing it with Web3 technology. The brand bridges the elegance and tradition of fine wine with the transparency, security, and exclusivity of blockchain. I led the brand design, developing a visual identity that captures both the sophistication of luxury wine culture and the forward-thinking nature of Web3.
challenge.
The brand needed to connect two seemingly opposing worlds: the ancient, tradition-rich practice of wine collecting, and the cutting-edge innovation of Web3 technology. The task was to craft a visual and conceptual language where heritage and futurism could coexist harmoniously, without one diminishing the other. The solution required striking a delicate balance, and ultimately creating an identity that feels both rooted in tradition and boldly forward-looking.
result.
The Vintag3 identity strikes a unique balance between timeless tradition and futuristic innovation. Inspired by grape bunches that naturally form a V-shape, the logo cleverly aligns with the first letter of the brand while subtly embedding the number 3 within its six interlinked circles – a nod to Web3. To complement this striking icon, I paired it with a beautiful, timeless serif font, a deliberate nod to the historic elegance of wine collecting. The outcome, born of research and creativity, is a brand identity that feels elegant, modern, and enduring.
