The biggest challenge was unifying Writec’s two core services – marketing writing and technical writing – into one clear brand story without diluting either side. This required extensive strategic work to refine the positioning and flow of the site. We also faced the task of curating over 20 years of projects, narrowing them down to 40 that best showcased their work with leading Israeli tech companies. On top of this, the website needed stronger storytelling and a dynamic element to quickly engage visitors, which led to the creation of a dedicated showreel capturing the company’s essence.